Entrepreneurial Culture-Driven Improvement of Technical Facets for Product Quality and Customer Satisfaction
Globalization widens the platform of small-, medium- and large-scale industries for achieving success by exploring their competitive advantages for continual development. New product development (NPD) is one of those constituents which enrich the competence of companies for industrial sustainability. In today’s era, entrepreneurship has become one of the essential cultures of the company to support and develop innovative products by encouraging the NPD activities. This empirical study accumulates primary data from 76 Indian manufacturing companies and identifies the role of entrepreneurial culture to promote the technical improvements which again accelerate the NPD success by developing quality products as per customer demand. Interrelationship model of these constructs is developed by structural equation modelling (SEM) approach using IBM SPSS Amos 21.0 software packages. This model developed from the experts’ opinion depicts that entrepreneurial culture positively encourages the technological advancement of companies which helps to develop innovative products of better quality to attain customer satisfaction and in turn the NPD success.
KeywordsNew product development Entrepreneurial culture Technical improvement Structural equation modelling
The research work was substantially supported by a grant from the Department of Science and Technology (DST) of Government of India as a DST INSPIRE Fellowship to carry out the doctoral research of the corresponding author. The authors are also thankful to the industry personnel and experts from manufacturing industries from India who shared their views and opinions.
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