Innovation for Surgeon Inventors
This chapter addresses issues relating to the commercialization of your ideas as a surgeon inventor by reviewing relevant topics that most significantly influence commercialization potential. It seeks to provide surgeons the ability to value their inventions, focusing on issues that extend beyond technical efficacy to include patient, practitioner, and payer value propositions. It takes the reader through an overview of issues related to intellectual property protection, market analysis, and business modeling. It will provide guidelines for navigating financial, regulatory, and market adoption hurdles, and lead into a discussion of pitch techniques. A framework is established for asking the right questions and getting help on the path toward commercialization.
KeywordsInnovation Surgeon inventor Intellectual property Patents Business strategy Business models Marketing Finance FDA Business pitch
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