Content Strategy: Writing for Health Consumers on the Web

  • Carolyn PetersenEmail author


With the increasing emphasis on patient-centered approaches to health care, more and more health professionals are becoming involved in the development of information delivered to patients and their families electronically. Even when creating consumer health content is not a primary job function, awareness of key communication principles can help professionals to better assess and address health information users’ needs. Knowing and writing for the target user audience, using appropriate information sources when creating content, and writing scannable content are three key objectives of the process. This chapter not only describes these considerations for online communication with consumers but also demonstrates the use of these considerations structurally and stylistically in the text.


Communication Consumer health information eHealth Health communication Health education Internet Medical writing mHealth Mobile health Social media 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Mayo ClinicRochesterUSA

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