Digitization of Value Chains and Ecosystems

  • Srdjan KrčoEmail author
  • Rob van Kranenburg
  • Miloš Lončar
  • Xenia Ziouvelou
  • Frank McGroarty


The chapter focuses on the importance of a strong ecosystem for successful and sustainable market presence in the Internet of Things world. It analyzes emerging value and business models together with the ecosystem structure and the roles of different stakeholders. The supply chain domain-related use cases, the ecosystem supporting them as well as ways of creating and expanding such ecosystems are given based on the experience of H2020 TagItSmart! project, which ran for over three years with more than 30 partners.


Internet of Things (IoT) Value chain Ecosystem Digitization Business models 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Srdjan Krčo
    • 1
    • 2
    Email author
  • Rob van Kranenburg
    • 3
  • Miloš Lončar
    • 4
  • Xenia Ziouvelou
    • 5
  • Frank McGroarty
    • 5
  1. 1.DunavNETNovi SadSerbia
  2. 2.DunavNETDublinIreland
  3. 3.Resonance Design BVTilburgThe Netherlands
  4. 4.Microsoft AustriaWienAustria
  5. 5.University of SouthamptonSouthamptonUK

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