Local Noir and Local Identity
As a representative case indicated the fascinating rise of branded content in Danish commercial public service drama production, the chapter analyses the television crime drama Norskov (TV 2 Denmark, 2015–). The chapter focusses on the financial complexity of television production, while the case demonstrates a newly established general way of co-funding television drama. This mode of financing is based on a joint wish from local businesses and the municipality for urban regeneration, and the broadcaster TV 2 absorbs this interest by created drama as advertiser funded programming (AFP). This collaboration has affected the screening of place and strategic city branding. The chapter also reads how the series has consolidated local identity in a peripheral area with the international port as the focal point.
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