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The ImCon as Simulacrum of Symbolic Imaginary: Dream-Worlds of Consumption and the Subject as Commodity

  • Marlon Xavier
Chapter

Abstract

This chapter discusses the idea that the ImCon may function as a simulacrum of symbolic-religious imaginary—a myth or desacralized religion based on a transcendental, totalizing ideology. Following the logics of total consumerism-capitalism, its colonization and fabrication of signification, imagination, fantasy, and dream imply the fabrication of an ideological hyperreality, which is discussed through Walter Benjamin’s concept of dream-world of consumption. The concepts of fetish, phantasmagoria, and collective dream are then introduced to discuss the ImCon’s mythico-ideological character and some of its effects. The chapter concludes by exploring the possibility that, by simulating a symbolic imaginary, the ImCon colonizes the unconscious psyche and, through archaic identity (participation mystique) and mimesis, institutes its subject as a consumer-commodity, or commodified self.

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Authors and Affiliations

  • Marlon Xavier
    • 1
  1. 1.University of Caxias do SulCaxias do SulBrazil

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