• Marlon Xavier


This chapter, Introduction, situates the book in the field of studies on subjectivity within the context of postmodern consumerism, the main social mode of production of psychological life. Next, it defines this work’s object of study: exploring the social imaginary of consumerism, and the psychological subject it produces, through the dream—as both a leitmotif and the empirical object of research. It thus seeks to unveil and investigate the dialectics between dreaming and mass culture in the postmodern fabrication of subjectivity. By expressing the discourse of the unconscious, dreams reveal a critique of the dialectical relationships between culture and subjectivity, and their unconscious social logic. The chapter presents a literature review, the research questions and aims, and the study’s relevance for the social sciences.


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© The Author(s) 2018

Authors and Affiliations

  • Marlon Xavier
    • 1
  1. 1.University of Caxias do SulCaxias do SulBrazil

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