Poor in World: Augmenting Animality

  • Selena Nemorin


This chapter continues the inquiry into representations of the consumer with a focus on the metaphor of brain as animality. The relationship between world and animality illuminates how certain guiding metaphors play out in the discourse of neuromarketing as dehumanising mechanisms. The idea of human animality has been used to signify the way in which biological-determinist ideology has tended to shape human subjectivities in networked societies.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Selena Nemorin
    • 1
  1. 1.Department of Culture, Communication and MediaUniversity College LondonLondonUK

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