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Creativity in Web Design

  • Pawan Vora
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 824)

Abstract

Web design has evolved significantly since its text-based roots of the early 1990s to richly interactive and innovative web experiences that we see today. The catalysts for this evolution have been the following trends: technological advances in web standards and their rapid adoption by web browsers; the emergence and widespread adoption of smartphones as the primary computing and communication device; and proliferation of data brought about by our digital interactions from messaging to e-commerce to social media.

These trends have resulted in the design of a variety of creative web design and experiences. In this paper, I’ll focus on the following: responsive and performant design; emotion-driven design; smart personalization facilitated by artificial intelligence and machine learning technologies; and conversational interfaces enabled by voice recognition. I’ll also briefly touch on the potential of emotionally intelligent interfaces and integration of virtual reality into websites.

Keywords

Creativity Web design Smart personalization Conversational interfaces 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Alpha Cube, Inc.BroomfieldUSA

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