Advertisement

An Analysis of Usability Issues on Fashion M-commerce Websites’ Product Page

  • Carolina Bozzi
  • Claudia Mont’Alvão
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 824)

Abstract

Due to the increasing number of mobile phone users with access to the Internet over the last decade, it has become increasingly necessary to propose usability guidelines designed to be applied to projects made for mobile devices. In Brazil, m-commerce is becoming more and more popular and in the short-term it is likely to reach similar performance numbers as to the traditional ecommerce. However, there are still several websites that are not specifically designed for mobile devices and do not take into account their characteristics and singularities. A review of the existing literature on the subject was undertaken to elicit suggested guidelines for the development of digital interfaces. Based on these guidelines the websites of two retail companies were analyzed. The objective of the analysis was to assess what are the impacts on usability caused by uncritical adaptations of complete websites to mobile versions. This evaluation was done bearing in mind the categorization of usability principles developed by Brangier e Barcenilla (2003). Issues such as: confusing translations, lack of consistency, small touch targets, amongst others, were detected on the analyzed websites. This investigation showed it is possible to make small changes that would result in websites with improved usability.

Keywords

M-commerce Usability UX 

References

  1. Ajibola AS, Goosen L (2014) Missed opportunities in mobile e-commerce usability, 5(6):2014–2016Google Scholar
  2. Bastien JMC, Scapin DL (1997) RT-0156 - Ergonomic criteria for the evaluation of human-computer interfaces. Rapport techinique de INRIA. Behav Inf Technol 16(4/5):220–231Google Scholar
  3. Brangier É, Barcenilla J (2003) Concevoir un produit facile à utiliser: Adapter les technologies à l’homme, 1st edn. Éditions d’Organisation, ParisGoogle Scholar
  4. Bozzi C (2018) A experiência do usuário (UX) em sítios de comércio eletrônico de vestuário: um estudo ergonômico. Dissertação (Mestrado em Design: Ergonomia e Usabilidade e Interação Homem-Computador) - Programa de Pós-Graduação em Design Pontíficia Universidade Católica do Rio de JaneiroGoogle Scholar
  5. Chammas A, Quaresma M, Mont’Alvão C (2013) Um enfoque ergonômico sobre a metodologia de design de interfaces digitais para dispositivos móveis. Arcos Design 7(2):145–171CrossRefGoogle Scholar
  6. Clark J (2010) Tapworthy: designing great iphone apps. O’Reilly Media, SebastopolGoogle Scholar
  7. E-Bit (2017) 37a Edição Relatório Webshoppers. E-Bit, São Paulo. http://www.ebit.com.br/webshoppers
  8. Hansen WJ (1971) User engineering principles for interactive systems. Fall Joint Comput Conf 39:523–532.  https://doi.org/10.1145/1479064.1479159CrossRefGoogle Scholar
  9. Johnson J (2010) Designing with the mind in mind: simple guide to understanding user interface design rules. 1st edn. Morgan Kaufman, Burlington. http://doi.org/10.1016/B978-0-240-81176-5.X0001-9
  10. Jordan PW (2001) Introduction to usability. 2nd edn. Taylor and Francis, London http://doi.org/10.1016/B978-0-240-81203-8.00002-7
  11. Labat KL (2007) Sizing and standardization. In: Ashdown, S. P. (Org.) Sizing in clothing: developing effective sizing systems for ready-to-wear clothing. 1st edn., pp. 88–108. Woodhead Publishing, CambridgeGoogle Scholar
  12. Levy J (2015) UX strategy, 1st edn. O’Reilly, SebastopolGoogle Scholar
  13. Mendoza A (2014) Mobile user experience, 1st edn. Elsevier, WalthamGoogle Scholar
  14. Miranda F (2004) Estudo ergonômico de websites de comércio eletrônico: seleção do produto pelo usuário no processo de compra. Dissertação (Mestrado em Design: Ergonomia e Usabilidade e Interação Homem-Computador) - Programa de Pós-Graduação em Design Pontíficia Universidade Católica do Rio de JaneiroGoogle Scholar
  15. Molich R, Nielsen J (1990) Improving a human-computer dialogue. Commun ACM 33(3):338–348.  https://doi.org/10.1145/77481.77486CrossRefGoogle Scholar
  16. Nielsen J (1993) Usability engineering, 1st edn. Morgan Kaufman, San FranciscoMATHGoogle Scholar
  17. Nielsen J (2011) Mobile UX sharpens usability guidelines. http://www.nngroup.com/articles/usability-101-introduction-to-usability/
  18. Nielsen J, Budiu R (2014) Usabilidade móvell, 1st edn. Elsevier, Rio de JaneiroGoogle Scholar
  19. Shneiderman B, Plaisant C (2005) Designing the user interface, 4th edn. Pearson, BostonGoogle Scholar
  20. The Nielsen Company (2017). Global connected commerce report: what’s in store for online grocery shopping, New York. http://www.nielsen.com/us/en/insights/reports/2017/whats-in-store-for-online-grocery-shopping.html
  21. Wroblewski L (2011) Mobile first. Organization. A Book Apart, New YorkGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.LEUIPUC-RioRio de JaneiroBrazil

Personalised recommendations