What’s Next? From Tourism Bubble to the Future of Business Leadership in Iceland

  • Inga Minelgaite
  • Svala Guðmundsdóttir
  • Árelía E. Guðmundsdóttir
  • Olga Stangej
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Just about the time when Iceland’s future could not have been more obscure and tenuous, a series of unplanned and unprecedented events brought a constellation of economic revival opportunities. As it is quite common for Iceland, given the proper context, the threats have turned into chances. The low-cost flight options from Europe and the United States, the immediate downfall of Icelandic krona in 2008, and the Eyjafjallajökull volcano eruption in 2010 all made Iceland a destination spot on the maps of many world travelers. These events gave rise to the tourism in Iceland that for decades was mainly considered to be only a secondary socioeconomic activity. In the aftermath of the crisis of 2008, tourism became an industry that gave new roots to economic revival and growth of the country. Nowadays, the ultimate arising question is, “What will be the next economic boom for Iceland?” This chapter synthesizes the insights of 13 experts on the tourism industry in Iceland, its role in the economy and in society in general, and the future possibilities it sets for leadership.


Tourism industry Leadership Iceland 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Inga Minelgaite
    • 1
  • Svala Guðmundsdóttir
    • 1
  • Árelía E. Guðmundsdóttir
    • 1
  • Olga Stangej
    • 2
  1. 1.University of IcelandReykjavikIceland
  2. 2.Institute of Quality Management and Business Administration (IQB-FHS)FHS St. Gallen, University of Applied SciencesSt. GallenSwitzerland

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