Furthering Big Data Utilization in Tourism
In recent years, so-called “big data” have been attracting the attention of companies and researchers. This chapter aims to identify the number of visitors of each period and their characteristics based on the location data of mobile phone users collected by the mobile phone company. The study sites of this survey are tourist destinations in Ishikawa Prefecture and Toyama city, including Kanazawa city, which became nationally popular after the Hokuriku Shinkansen opened in 2015.
This work was supported by JSPS KAKENHI Grant Number JP15K01970.
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