1956–1967: Sound into Vision; Popular into Pop
Dibbs considers the period 1956–1967, which was one of challenge, change and managed decline when radio ceased to be the dominant force in domestic entertainment. He explains how changes within society brought about a noticeable reduction in programme censorship, popular song bans and ‘jazzed’ classical themes. Dibbs explores how the BBC, in recognising the importance of teenage audiences, increased the provision of pop music programmes despite initial concerns about rock and roll. He examines Variety’s response to dwindling audiences for its programmes in the face of the rising popularity of television. He sets out how radio programming was reorganised, initially in 1957 and more radically in 1967, to appeal to different audiences through four networks and how these changes impacted on Variety.