Having It Both Ways: Managing Contested Market Money in a Civil Society Organization

  • Ola Segnestam Larsson
  • Susanna Alexius


This chapter deals with the general issue of how hybridity in general and contested money in particular can be managed by hybrid organizations. The authors draw on a longitudinal case study of IOGT-NTO, a Swedish temperance association that raises most of its income through its own market-based lottery. Weighing the benefits of controlling the lottery against the legitimacy risks of being responsible for its operations (in light of risks of gambling addition), IOGT-NTO portrays the lottery as an actor, an organization of its own. However, in reality, the lottery is a department in the association. Following this strategy, the organization seeks to have it both ways.


Contestation Market money Complete organizations Civil society organizations Degrees of organization 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.ScoreStockholm UniversityStockholmSweden
  2. 2.Ersta Sköndal Bräcke University CollegeStockholmSweden
  3. 3.Stockholm School of EconomicsStockholmSweden

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