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Understanding “The User-Generated”: The Construction of the “ABC Model” and the Imagination of “Digital Humanities”

  • Hui-Wen LiuEmail author
  • I-Ying Lin
  • Ming-Te Chi
  • Kuo-Wei Hsu
Chapter
Part of the Computational Social Sciences book series (CSS)

Abstract

The “Sunflower Movement,” which sprouted in the March of 2014, was viewed as the best evidence to show how students spread information and get organized through Facebook. Compared with studies concerning relationships between Facebook and political-social life, this study focuses on influence of a group of fan pages serving a social movement. We propose a data-driven approach based on the analysis of digital footprints; visualization tools applied in this study are constructed based on the “ABC model” and evolved along with the need of analysis. Through fans’ action characteristics we can construct the role played by each fan page. It is found that most fans only visit once and leave a sole footprint. The active 20% of users either compact their engagement in a short period or construct their involvement during a rather long period.

Keywords

User-generated content Facebook Fan page Sunflower Movement Data-driven approach 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Hui-Wen Liu
    • 1
    Email author
  • I-Ying Lin
    • 1
  • Ming-Te Chi
    • 2
  • Kuo-Wei Hsu
    • 2
  1. 1.College of CommunicationNational Chengchi UniversityTaipeiTaiwan
  2. 2.Department of Computer ScienceNational Chengchi UniversityTaipeiTaiwan

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