User Experience of Markerless Augmented Reality Applications in Cultural Heritage Museums: ‘MuseumEye’ as a Case Study

  • Ramy HammadyEmail author
  • Minhua Ma
  • Anna Powell
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10851)


This paper explores the User Experience (UX) of Augmented Reality applications in museums. UX as a concept is vital to effective visual communication and interpretation in museums, and to enhance usability during a museum tour. In the project ‘MuseumEye’, the augmentations generated were localized based on a hybrid system that combines of (SLAM) markerless tracking technology and the indoor Beacons or Bluetooth Low Energy (BLE). These augmentations include a combination of multimedia content and different levels of visual information that required for museum visitors. Using mobile devices to pilot this application, we developed a UX design model that has the ability to evaluate the user experience and usability of the application. This paper focuses on the multidisciplinary outcomes of the project from both a technical and museological perspective based on public responses. A field evaluation of the AR system was conducted after the UX model considered. Twenty-six participants were recruited in Leeds museum and another twenty participants in the Egyptian museum in Cairo. Results showed positive responses on experiencing the system after adopting the UX design model. This study contributes on synthesizing a UX design model for AR applications to reach the optimum levels of user interaction required that reflects ultimately on the entire museum experience.


User experience Markerless UX design model iBeacon Cultural heritage 



User Experience


Markerless Augmented Reality



The authors would like to thank Leeds museum city staff and the Egyptian museum in Cairo for facilitating our activities. In addition, authors would also like to thank Helwan university and British Council in Egypt and the Egyptian Culture Bureau as the main funding body for our research and all who supported us and gave us the valuable advises to design and develop our system.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.School of Computing and Digital TechnologyStaffordshire UniversityStoke-on-TrentUK
  2. 2.School of Art, Design and ArchitectureUniversity of HuddersfieldHuddersfieldUK

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