VirtualCruiseTour: An AR/VR Application to Promote Shore Excursions on Cruise Ships

  • Sara ArlatiEmail author
  • Daniele Spoladore
  • Davide Baldassini
  • Marco Sacco
  • Luca Greci
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10850)


This work presents VirtualCruiseTour, an AR/VR-based application dedicated to ship cruises’ guests for the promotion of organized shore excursions. It can be exploited also in travel agencies to showcase future customers the sites of interest that can be visited during the cruise. The AR module allows augmenting a map showing the cruise route, the ship current position and the ports in which the liner will stop. Tapping one of the port (or the ship), the user is shown more details about the shore excursions organized for that stop (or the ship facilities) and has the chance to experience the site of interests watching 360° pictures or videos either in an immersive (VR) or non-immersive mode. A pilot study to validate the application as a marketing tool is foreseen. The experiment evaluates the customers’ purchase intentions and their knowledge of the product in comparison to traditional marketing media (web sites and brochures). Preliminary results of the study conducted enrolling nine participants are presented and discussed.


Augmented reality Virtual Reality Tourism Marketing 



This study is part of Project AGORÀ, a Research and Innovation project coordinated by Fincantieri S.p.A. with the participation of the National Research Council (CNR); the project receives grants from the Italian Ministry of Infrastructures and Transport (MIT).


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Sara Arlati
    • 1
    Email author
  • Daniele Spoladore
    • 1
  • Davide Baldassini
    • 1
  • Marco Sacco
    • 1
  • Luca Greci
    • 1
  1. 1.Institute of Industrial Technologies and Automation, National Research CouncilMilanItaly

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