Ethiopian Public Universities’ Web Site Usability
Usability is the vital aspect of any system for having quality products. There are various models for testing usability. The objective of the study is to assess the applicability of the USE (Usefulness (Usability), Satisfaction, Ease of use, and Ease of learning) model for Ethiopian Universities’ web site context. The USE model is evaluated using PLS-SEM method. The study uses three university web sites to test the model. The result found is encouraging. It has found that usability is affected by 53.3% jointly by the considered usability factors. Independently, usability is influenced by user satisfaction, ease of use, and ease of learning by 53.1%, 20.1%, and 6.1% respectively. Based on the result found, user satisfaction is the major determinant for web site usability and the “USE” model is convenient to study web site usability of Ethiopian universities.
Keywords“USE” Web site usability User satisfaction Ease of use Ease of learning PLS-SEM
The first thank goes to our God. Next, we would like to express our gratitude to the School of Research and Post graduate Office of Bahir Dar Institute of Technology, Bahir Dar University, for funding this research. The helpful comments of our friends contribute to have best quality questionnaire; specially, we thank Dr. Abate Shiferaw and Mr. Mekonnen Wagaw.
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