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Napify App: An Example of Mexican Social Entrepreneurship

  • Lizbeth Magdalena Puerta-SierraEmail author
  • Moisés Maislin Mendoza
Chapter

Abstract

Napify is a Mexican mobile application company created by a young group of entrepreneurs, reflecting a certain concern about the quality of life of the entire population, and especially in an attempt to reduce automobile accidents, low academic performance, and a negative impact on the social circle, all of these problems caused by the excessive use of the mobile phone. In their recent planning, Salvador (CEO & Cofounder) and his partners have talked about the internationalization of Napify, because they expect successful market acceptance in Europe, Asia, and the US. Nevertheless, despite the innovative and valuable proposition of Napify, Salvador and his partners are in search of a business model to achieve internationalization. This chapter presents relevant information on Napify’s trajectory in order to provide students with the elements to propose decisions, strategies, and a business model for the successful internationalization of Napify.

Keywords

Internationalization Social entrepreneurship Business model Startup failure 

References

  1. Asociación de Internet (2017). Estudio de Comercio Electrónico en México 2017. Consultado el 20 de marzo de 2018 en: https://www.asociaciondeinternet.mx/es/component/remository/Comercio-Electronico/orderby,7/page,1/lang,es-es/?Itemid=0
  2. INEGI (2017). Accidentes de tránsito terrestre en zonas urbanas y suburbanas. Conjunto de datos: Accidentes de tránsito terrestre. Consultado el 03 de marzo de 2018 en: http://www.inegi.org.mx/sistemas/olap/proyectos/bd/continuas/transporte/accidentes.asp#
  3. Secretaría de Salud/STCONAPRA (2017). Informe sobre la situación de la seguridad vial, México 2016. Consultado el 29 de marzo de 2018 en: https://www.gob.mx/salud/acciones-y-programas/secretariado-tecnico-del-consejo-nacional-para-la-prevencion-de-accidentes-102486?state=published

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Lizbeth Magdalena Puerta-Sierra
    • 1
    Email author
  • Moisés Maislin Mendoza
    • 2
  1. 1.Universidad Anáhuac MéxicoHuixquilucanMexico
  2. 2.NapifyHuixquilucanMexico

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