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Landscape Lab pp 219-248 | Cite as

Landscape and Production: Food Strategy in Amelia Territory

  • Fabio Bianconi
  • Marco Filippucci
Chapter
Part of the Urban and Landscape Perspectives book series (URBANLAND, volume 20)

Abstract

Within the principal resources useful for the next landscape models, food represents a solid foundation as a link between territory and environment. It is at the same time a result but also a generative reason to develop landscape. Food is a necessity and, for this condition, it is an essential element for the landscape, that cannot continue to be connected to the beauty understood as an end and not as a means. The relationship between food and landscape represents an opportunity for place-based development to connect the producers and consumers, city and countryside, citizen and tourist. Food asserts itself as a representative synthesis able to emphasize the perceptive aspects, a theme that can be actuated also from a sensorial point of view. The product can tell the rich story of our territories, man’s work that shaped the impetus of nature, answering to a clear need of communication of our society. Landscape is perceived, it is a representation, but it is also something that it is found in materiality, so used for landscape needs that cannot be separated from territorial logic. If in the past it was read as an antinomical problem to urbanization, today it is seen as a foundation for the sustainable development of territories, so much so that the great international metropolises have a “food strategy” or “food policy” with the aim of planning and giving values to the nearby markets and satisfy social, environmental, economic and healthful targets. The ideation of Amelia food strategy represents an applicative case study where food is inserted into the planning topic. The idea is to follow the conceptual evolution of food (quantity–quality–sustainability) that forms a simple quantitative product moved first to research quality and today is orientated towards sustainability of food, as a step from consuming production that reaches to define the concept of nutrition. Food strategies represent for the Amelia Administration the possibility of realizing policies to rebalance economic, social, and cultural inequalities, with new regulatory models, to promote the health of citizens and of the environment. The approach in representation topic is central, particularly in the communication of the image of places and in the promotion of an innovative government policy.

Keywords

Food strategy Economy Communication Perception  

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© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  • Fabio Bianconi
    • 1
  • Marco Filippucci
    • 1
  1. 1.University of Study of PerugiaPerugiaItaly

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