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Domain-Specific Use Cases for Knowledge-Enabled Social Media Analysis

  • Soon Jye KhoEmail author
  • Swati Padhee
  • Goonmeet Bajaj
  • Krishnaprasad Thirunarayan
  • Amit Sheth
Chapter
Part of the Lecture Notes in Social Networks book series (LNSN)

Abstract

Social media provides a virtual platform for users to share and discuss their daily life, activities, opinions, health, feelings, etc. Such personal accounts readily generate Big Data marked by velocity, volume, value, variety, and veracity challenges. This type of Big Data analytics already supports useful investigations ranging from research into data mining and developing public policy to actions targeting an individual in a variety of domains such as branding and marketing, crime and law enforcement, crisis monitoring and management, as well as public and personalized health management. However, using social media to solve domain-specific problem is challenging due to complexity of the domain, lack of context, colloquial nature of language, and changing topic relevance in temporally dynamic domain. In this article, we discuss the need to go beyond data-driven machine learning and natural language processing, and incorporate deep domain knowledge as well as knowledge of how experts and decision makers explore and perform contextual interpretation. Four use cases are used to demonstrate the role of domain knowledge in addressing each challenge.

Notes

Acknowledgements

We would like to thank Sarasi Lalithsena, Shweta Yadav, and Sanjaya Wijeratna for their patient and insightful reviews. We would also like to acknowledge partial support from the National Science Foundation (NSF) award: CNS-1513721: “Context-Aware Harassment Detection on Social Media,” National Institute on Drug Abuse (NIDA) Grant No. 5R01DA039454-02: “Trending: Social Media Analysis to Monitor Cannabis and Synthetic Cannabinoid Use,” National Institutes of Health (NIH) award: MH105384-01A1: “Modeling Social Behavior for Healthcare Utilization in Depression,” and Grant No. 2014-PS-PSN-00006 awarded by the Bureau of Justice Assistance. The Bureau of Justice Assistance is a component of the US Department of Justice’s Office of Justice Programs, which also includes the Bureau of Justice Statistics, the National Institute of Justice, the Office of Juvenile Justice and Delinquency Prevention, the Office for Victims of Crime, and the SMART Office. Points of view or opinions in this document are those of the authors and do not necessarily represent the official position or policies of the US Department of Justice, NSF, NIH, or NIDA.

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  • Soon Jye Kho
    • 1
    Email author
  • Swati Padhee
    • 1
  • Goonmeet Bajaj
    • 1
  • Krishnaprasad Thirunarayan
    • 1
  • Amit Sheth
    • 1
  1. 1.Kno.e.sis CenterWright State UniversityDaytonUSA

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