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The Advent of the Internet and Online Reverse Auctions

  • Tobias Schoenherr
Chapter

Abstract

One of the first ways in which the Internet was leveraged in supply management was the online reverse auction, which represented my first exposure to modern-day electronic procurement. In this chapter, I trace this journey from the early experimentations with online reverse auctions to their current state. A common theme throughout the chapter is the provision of best practices and lessons learned. In addition, I will describe the mechanics of online reverse auctions and what benefits may be derived by suppliers.

Keywords

Online reverse auctions Internet Bundling Adoption Best practices Mechanics of online reverse auctions 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Tobias Schoenherr
    • 1
  1. 1.Broad College of BusinessMichigan State UniversityEast LansingUSA

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