Technological Change and Contemporary Transformations in Yucatecan Cooking

  • Steffan Igor Ayora-Diaz


This chapter explores the part played by different technologies, including social media, in contemporary cooking practices among Yucatecans in Mérida, Yucatán. It demonstrates how the proliferation of different media provides Yucatecans with several alternative and complementary platforms from which they can demonstrate their affect for the food, their place of origin (Yucatán), and the local practices of commensality and hospitality—that is, they are turned into sites from where to express regionalist feelings and identity. It argues that new information technologies and social media play an important part in contemporary constructions of senses of community and, at the same time, are turned into important and constitutive parts of culinary and gastronomic formations.



This chapter is based on research supported by the Mexican Council of Science and Technology (CONACyT CB-156796) on new technology and cultural change in contemporary Yucatán. I thank Dr Gabriela Vargas-Cetina for reading and commenting my text. Finally, this chapter has been written thanks to time afforded by sabbatical leave from the Autonomous University of Yucatán (UADY) and during my affiliation with the Institute of Anthropological Research at the Mexican Autonomous National University (IIA-UNAM). I wish to express my sincere thanks to Dr Celia Rosado Avilés and Dr Cristina Oehmichen Bazán for their institutional support.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Steffan Igor Ayora-Diaz
    • 1
  1. 1.Universidad Autónoma de YucatánMéridaMexico

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