The Conversion Paradox in Quasi-Sinophone East Asia
This chapter pays greater attention to the mechanisms of conversion behind China’s soft power paradox. The chapter argues that the dilemma of China’s effort to project a transnational soft power field is embedded in the lack of conversion from linguistic capital to cultural, economic and celebrity capital in quasi-Sinophone East Asia. Although there are a large number of Korean and Japanese people who are learning Chinese language and studying China, there is deficiency in the translation and conversion of the Chinese language and (traditional) culture “fever” into cultural and media consumption, which are lynchpins of soft power.
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