Player Analytic Technologies in Tennis: An Investigation of Non-professional Players’ Personal Values and Perceptual Orientations
The use of technology in sports has grown significantly in recent years. Analytic systems, in particular, have changed the way athletes train, execute and evaluate their performance. In tennis, however, the cost for installing, maintaining and operating such systems has so far prevented greater market penetration. While more affordable devices are emerging, their acceptance and consequent adoption remains low, although players and coaches understand their value and usefulness. Exploring hindering factors, the goal of the research presented in this paper was to better understand existing users, so as to identify those device features, which directly link to personal values and hence may be seen as most important for increasing adoption. Interviews with 20 amateur tennis players showed that the video feature seems to be most essential, as it helps players improve their game and consequently increase their competitiveness. Furthermore, they seem strongly interested in the systems’ statistics and ranking functions.
KeywordsPlayer analytics technology Means-end-chain theory Value perception
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