Research on Filter Naming Mechanism Based on Emotional Expression and Cognitive Integration

  • Ke Zhong
  • Chen Tang
  • Liqun ZhangEmail author
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 850)


With the development of information technology especially the mobile Internet, more people are using the camera in mobile phone and using apps in it to process the pictures, meanwhile a variety of filters are used of a high frequency. However, strange filter naming mechanisms bring users a bad experience and make them confused. How to establish a new filter naming mechanism that can improve the cognitive efficiency of users and verify it by experiments are the focus of this paper. Firstly, research the motivations of using filters, then extract and sort out the existing main filter naming mechanisms. Then use the analysis of text or questionnaire to extract the emotional expression of imagery words of using filters, sort out the words by cluster analysis. Through a research of correlation analysis, the emotional expression of imagery word closest to the filter are obtained, and a new filter naming mechanism is gotten. Finally, through a comparative experiment we can see that the new filter naming mechanism can greatly improve the users’ cognitive efficiency and their experience. This study not only fills the blanks in the field of filter naming research, but provides a new research idea for deeper research on user’s emotional expression and its stimulating factors. It can be foreseen that the research methods and results can be applied to product and visual design, sociology research and other specific areas, playing a guiding and testing role.


Filter naming mechanism Emotional experience Cognitive integration 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Institute of Design ManagementShanghai Jiao Tong UniversityShanghaiChina

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