Theoretical Perspectives on Narcissism and Social Media: The Big (and Beautiful) Picture

  • W. Keith Campbell
  • Jessica McCain


Narcissism and social media use are intertwined and possibly causally related phenomena. Empirical research on narcissism and social media has been ongoing for a decade. The main purpose of this chapter is to provide a brief overview of these research findings and review a selection of theoretical models that may be useful for understanding narcissism and social media. These models include personality/trait theories as well as perceptual, self-regulation, network, and cultural models. Some of the limitations and controversies in this literature are highlighted and avenues for future research suggested. The chapter focuses primarily on grandiose narcissism, although some research pertaining to vulnerable narcissism is also to be included.


Grandiose narcissism Social media Selfies Theoretical models Methodology 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • W. Keith Campbell
    • 1
  • Jessica McCain
    • 1
  1. 1.University of GeorgiaAthensUSA

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