An International Design Identity of Hong Kong: Colonization, Decolonization and Recolonization

  • Wendy Siuyi Wong
Part of the East Asian Popular Culture book series (EAPC)


This chapter examines changes in Hong Kong’s international design identity from the British colonial era to the first decade after the resumption of Chinese sovereignty. It argues that this identity was inherent in the colonial roots of the 1930s Shanghai modern Chinese design style and continued in the British colony of Hong Kong after 1945 with the notion of East meets West. This chapter also explores how designers tried to decolonize their works by inserting Chineseness with local traits prior to China’s resumption of sovereignty over Hong Kong. Finally, the Hong Kong Special Administrative Region (HKSAR) government launched the Brand Hong Kong visual identity program in 2001, calling it “Asia’s World City” (AWC), a designation undoubtedly approved by the new colonizer of what might be called a recolonized city.


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© The Author(s) 2018

Authors and Affiliations

  • Wendy Siuyi Wong
    • 1
  1. 1.Department of DesignYork UniversityTorontoCanada

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