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Construction of Hong Kong Modern Living: Household Product and Appliance Advertisements in the Pre-Television Era

  • Wendy Siuyi Wong
Chapter
Part of the East Asian Popular Culture book series (EAPC)

Abstract

Between the end of the Second World War and 1969, as Hong Kong’s industries and economy grew steadily, advertising became a major part of daily life. The golden era of television had not yet begun, so newspapers dominated the advertising market, often focusing on household products and appliances. During this period the development of advertising in Hong Kong followed trends found in Western case studies which document the transformative role of household product and appliance advertising in Western societies. Similarly, advertising in Hong Kong constructed an image of modern life, a process which will be analyzed in four areas: the language of advertising, the creation of new consumer needs, materialization of the modern home and the creation of a popular image of the modern woman. A brief background on Hong Kong’s post-war economy will provide context for the analysis.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Wendy Siuyi Wong
    • 1
  1. 1.Department of DesignYork UniversityTorontoCanada

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