Do You Eat This? Changing Behavior Through Gamification, Crowdsourcing and Civic Engagement

  • Rejane SpitzEmail author
  • Francisco Queiroz
  • Clorisval PereiraJr.
  • Leonardo Cardarelli Leite
  • Marcelo P. Ferranti
  • Peter Dam
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10920)


The current excessive use of artificial additives by the food industry, the side effects of these potentially harmful ingredients and their impact on public health should be more widely acknowledged by consumers and further disclosed and discussed by citizens. Governments should develop stricter regulations on food additives, promote better labeling, apply taxes on miscreant food and conduct tighter industry surveillance. In parallel, broader behavior change towards nutrition habits might also be fostered through social innovation and citizen participation. In this paper, we present the design process for creating Dyet (Do you eat this?), a gamified app devised for collecting data and informing on the presence of such additives in commercially available food products. We argue that information on food ingredients and artificial additives should not only be accessible and legible, but also intelligible and personally meaningful to citizens. Through gameplay, we expect to foster the habit of reading ingredients lists, encouraging users to better inform themselves about what they eat and drink. Our overall goal is to change consumer’s potentially unsafe eating habits by bringing visibility to the excessive intake of artificial additives and on harmful food industry practices, making it possible and easier for everyone to make healthier dietary choices.


Interface design Gamification Crowdsourcing 



The authors would like to thank the student volunteers of Laboratório de Arte Eletrônica for their invaluable work, as well as the Department of Art and Design and Tecgraf Institute of Technical-Scientific Software Development at PUC-Rio, for their academic and technical support. This study is part of a research project supported by Fundaçāo de Amparo à Pesquisa do Rio de Janeiro (FAPERJ).


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Rejane Spitz
    • 1
    Email author
  • Francisco Queiroz
    • 1
    • 2
  • Clorisval PereiraJr.
    • 1
  • Leonardo Cardarelli Leite
    • 1
  • Marcelo P. Ferranti
    • 1
  • Peter Dam
    • 2
  1. 1.Laboratório de Arte Eletrônica, Departamento de Artes & DesignPUC-RioRio de JaneiroBrazil
  2. 2.TecGraf, Institute of Technical-Scientific Software Development, PUC-RioRio de JaneiroBrazil

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