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A New Perspective: Islamic Business Ethics and Islamic Finance Customer Loyalty

  • Abul Hassan
  • Sabur Mollah
Chapter

Abstract

As customers in the banking industry are becoming more demanding and increasingly mobile between competing financial providers, simply being customer-focussed is not enough. Since customers are the driving force of Islamic Financial Institutions (IFIs), hence customers’ satisfaction is a very important aspect in the competitive market. This chapter emphasized that IFIs need to take seriously their products marketing aspect in consonance with Islamic business ethics .

Keywords

Islamic business ethics Islamic bankers Customer support service Islamic marketing 

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Abul Hassan
    • 1
  • Sabur Mollah
    • 2
  1. 1.King Fahd University of Petroleum and MineralsDhahranSaudi Arabia
  2. 2.Accounting and FinanceSwansea UniversitySwanseaUK

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