Sustainability in Global Value-Chain Management: The Source of Competitive Advantage in the Fashion Sector

  • Ana Isabel Jiménez-ZarcoEmail author
  • Carme Moreno-Gavara
  • Jean Claude Stone Njomkap
Part of the Palgrave Studies of Entrepreneurship in Africa book series (PSEA)


This chapter looks at the concept of value, and how consumers perceive sustainability as increasing the value of fashion products. It then examines how companies create value along the value chain, and what type of structures they develop to achieve it. Finally, the fundamental role that local suppliers from African countries can play in this value creation through sustainable raw materials and processes is described.


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© The Author(s) 2019

Authors and Affiliations

  • Ana Isabel Jiménez-Zarco
    • 1
    • 2
    Email author
  • Carme Moreno-Gavara
    • 3
  • Jean Claude Stone Njomkap
    • 4
  1. 1.Open University of CataloniaBarcelonaSpain
  2. 2.Pontificia of Comillas UniversityMadridSpain
  3. 3.Stanford UniversityDallasUSA
  4. 4.Eco-Africa Platform (chez Eco2Africa)YaoundéCameroon

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