A Multicriteria Structured Model to Assist the Course Offering Assertiveness

  • Rodrigues Forte de Lima Silva Junior
  • Plácido Rogério PinheiroEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 763)


Decision-making processes within companies are increasingly complex. This is due to the fact that the amount of data available and the various variables that should be considered in the decision-making process. In the field of professional education, it is no different, the decision to choose which course should be offered becomes an activity of high complexity because of the various criteria that must be considered for the assertiveness of the offer, such as profitability, client profile, macroeconomic characteristics, program content, characteristics of the locality of the course, among others. Once the scenario is presented, the objective of this work is to propose a model of selection and prioritization of variables for the choice of courses offered in the professional education institution National Commercial Apprenticeship Services through the Multiple Criteria Decision Analysis. We present the context of the decision of the problem and, applying the cognitive mapping, we identify the most relevant criteria to detect which characteristics that most impact in the decision making.


Assistance in decision making Multicriteria decision analysis Assertiveness of the course offering Modeling of the criteria Cognitive mapping 


  1. 1.
    International Encyclopedia of the Social & Behavioral Sciences - Elsevier Science & Technology - Literati by Credo. Accessed 26 Nov 2016
  2. 2.
    Figueira, J., Greco, S., Ehrgott, M.: Multiple Criteria Decision Analysis: State of the Art Surveys. Springer, Boston, Dordrecht, London (2005)CrossRefGoogle Scholar
  3. 3.
    Roy, B.: Paradigms, and challenges. In: Figueira, J., Greco, S., Ehrgott, M. (eds.) Multiple Criteria Decision Analysis: State of the Art Surveys Series: International Series in Operations Research and Management Science, vol. 78, XXXVI, pp. 3–24 (2005)Google Scholar
  4. 4.
    Gomes, L.F.A.M., Gomes, C.F.S., Almeida, A.T.: Tomada de Decisão Gerencial: Enfoque Multicritério, 2nd edn. Atlas, São Paulo (2006)Google Scholar
  5. 5.
    Ackermann, F., Eden, C., Cropper, S.: Getting started with cognitive mapping. Tutorial paper, 7th Young OR Conference. (Available from Banxia Software Ltd.) (1992)Google Scholar
  6. 6.
    Rieg, D.L., Araújo Filho, T.: Mapas cognitivos como ferramenta e resolução de problemas: O caso da Pró-Reitoria de extensão da UFSCar. Gestão e Produção, no. 2, pp. 145–162 (2003)Google Scholar
  7. 7.
    Cossette, P., Audet, M.: Mapping of an idiosyncratic schema. J. Manage. Stud. 29(3), 321–347 (1992)Google Scholar
  8. 8.
    Pinheiro, P.R. de Souza, G.G.C.: A multicriteria model for production of a newspaper. In: The 17th International Conference on Multiple Criteria Decision Analysis, vol. 17, pp. 315–325. Simon Fraser University, British Columbia (2004)Google Scholar
  9. 9.
    Pinheiro, P.R., Souza, G.G.C., de Castro, A.K.A.: Estruturação do problema multicritério para produção de jornal. Pesquisa Oper. 28, 203–216 (2008)CrossRefGoogle Scholar
  10. 10.
    Bana e Costa, C.A.: Structuration, Construction et Exploitation d’un Modèle Multicritère d’Aide à la Décision. Tese de doutoramento, Instituto Superior Técnico, IST, Lisboa (1992)Google Scholar
  11. 11.
    Bana e Costa, C.A., Correa, E.C., Corte, J.M.D., Vansnick, J.C.: Facilitating bid evaluation in public call for tenders: a social-technical approach. OMEGA 30, 227–242 (2002)CrossRefGoogle Scholar
  12. 12.
    Bana e Costa, C.A., Beinat, E.: Model-structuring in public decision-aiding. Working Paper LSEOR 05.79. London School of Economics, London (2005)Google Scholar
  13. 13.
    Bana e Costa, C.A., Beinat, E., Vickerman, R.: Introduction, and Problem Definition. CEG-IST Working Paper no. 24 (2001)Google Scholar
  14. 14.
    Bastos, A.V.B.: Mapas cognitivos e a pesquisa organizacional: explorando aspectos metodológicos. Estudos de Psicologia, 7 (Número especial), 65–77 (2002)CrossRefGoogle Scholar
  15. 15.
    Banxia Software, B.: Decision Explorer Software Package. University of Strathclyde, Glasgow (2002)Google Scholar
  16. 16.
    da Silva, O.B.: C3M – Gerenciamento de mudanças estruturado em uma metodologia de otimização multicritério. Dissertação de Mestrado. Universidade de Fortaleza, Fortaleza (2013)Google Scholar
  17. 17.
    da Silva, O.B., Holanda, R., Pinheiro, P.R.: A decision model for change management based on multicriteria methodology. In: 2013 Proceedings of the 8th International Workshop on Business-driven IT Management (BDIM), pp. 1241–1244 (2013)Google Scholar
  18. 18.
    Ackermann, F., Eden, C., Cropper., S.: Getting started with cognitive mapping (2004)Google Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  • Rodrigues Forte de Lima Silva Junior
    • 1
    • 2
  • Plácido Rogério Pinheiro
    • 1
    • 2
    Email author
  1. 1.Graduate Program in Applied InformaticsUniversity of FortalezaFortalezaBrazil
  2. 2.National Commercial Apprenticeship Services - NCAS/CEFortalezaBrazil

Personalised recommendations