Fashioning the Female Muslim Face: From ‘Hiding One’s Beauty’ to ‘Managing One’s Beauty’

  • R. Arzu Ünal
Part of the Palgrave Studies in Globalization and Embodiment book series (PSGE)


This chapter addresses the diverse and changing beauty practices of Turkish-Dutch Muslim women by exploring the performance and meaning of make-up as applied in different contexts. While the first generation of female migrants to the Netherlands emphasised the need to hide female beauty, younger Turkish-Dutch women instead propose an understanding of ‘managing beauty.’ Based on multi-sited ethnographic fieldwork conducted from 2007–2011 in the Netherlands and Turkey, the chapter explains how pious younger women negotiate different sets of beauty norms—religious, local and global—in order to make appropriate appearances in public.



I would like to thank Annelies Moors, Julie McBrien, Jeremy Walton, Paula Schrode and Claudia Liebelt for reading an earlier version of this work and providing invaluable comments and suggestions.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • R. Arzu Ünal
    • 1
  1. 1.University of AmsterdamAmsterdamThe Netherlands

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