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The Case Story of Inga, an Estonian Craft Shop Owner in Finland

The Nordic Diaspora—So Familiar But So Different
  • Satu Aaltonen
  • Elisa Akola
Chapter
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

This chapter reveals the essential roles of trust and bridging social capital in an immigrant business start-up process, which takes place in an environment lacking business opportunities based on serving one’s own ethnic community. The narrative unveils how the business start-up process of Inga—an Estonian in Finland—is intertwined with the personal and professional processes of her social inclusion in a new host country. There were several liabilities to overcome during the business start-up process, despite the cultural proximity of her home and host countries. Her story reveals a little-studied phenomenon of the Nordic diaspora.

Keywords

Immigrant entrepreneurs Trust Bridging social capital Start-up Nordic diaspora 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Turku School of EconomicsUniversity of TurkuTurkuFinland

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