Revising Our Understanding of Political Consumerism

  • Carolin V. Zorell


In this chapter the author describes the context in which political consumerism has been gaining its impressive relevance as a mode of political participation. In particular, she points to the important differences in and across countries in boycotting and buycotting involvement. The author proposes that these differences are connected to individual and cross-national preferences for how socio-political and economic concerns ought to be tackled. Such preferences vary and give rise to different patterns in labelling schemes and Corporate Social Responsibility (CSR) presence. These, in turn, will affect whether citizens become boycotters and/or buycotters. Thus, to understand political consumerism, the author suggests that one has to consider and understand the ‘varieties of political consumerism’ that exist. With this ambition for the book, the author presents two original sets of quantitative data, based on which the ideas are further investigated throughout the book.


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Authors and Affiliations

  • Carolin V. Zorell
    • 1
  1. 1.University of MannheimMannheimGermany

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