Editorial Introduction

  • Alkis ThrassouEmail author
  • Demetris Vrontis
  • Yaakov Weber
  • S. M. Riad Shams
  • Evangelos Tsoukatos
Part of the Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business book series (PSCDBRAEAB)


Contemporary organisations, from across the typological and geographic spectrum, are increasingly pressured to survive and grow in an incessantly changing business context, one characterised by the constant shape-shifting of the industry and market forces. At the same time, businesses are progressively questioning conventional theories and practices and are seeking to adopt innovative means to innovative ends, with innovation and capacity building being targeted in within multiple modes and contexts.

This chapter presents the book’s philosophy and its business propositions and paradigms through a mix of empirical and conceptual works representing a balanced array of disciplinary, geographic and typological foci. The chapters collectively reflect contemporary business management philosophy, attitude and practice, and provide direction and/or food for thought for international consideration, development and application.


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  3. Chebbi, H., Yahiaoui, D., Vrontis, D., & Thrassou, A. (2015). Building multiunit ambidextrous organizations: A transformative framework. Human Resource Management, 54(S1), s155–s177. Scholar
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  7. Rossi, M., Vrontis, D., & Thrassou, A. (2014). Agro business in a changing competitive environment—Campania firms’ strategic, marketing and financial choices. World Review of Entrepreneurship, Management & Sustainable Development, 10(2/4), 312–333.CrossRefGoogle Scholar
  8. Thrassou, A., Vrontis, D., & Bresciani, S. (2014). Strategic reflexivity in the hotel industry—A value based analysis. World Review of Entrepreneurship, Management and Sustainable Development, 10(2/3), 352–371.CrossRefGoogle Scholar
  9. Thrassou, A., Vrontis, D., and Bresciani, S. (2018). The Agile Innovation Pendulum: A strategic marketing multicultural model for family businesses. International Studies of Management and Organization, 48(1), 105–120.
  10. Vrontis, D., Thrassou, A., Santoro, G., & Papa, A. (2017). Ambidexterity, external knowledge and performance in knowledge-intensive firms. Journal of Technology Transfer, 42(2), 374–388. Scholar

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Alkis Thrassou
    • 1
    Email author
  • Demetris Vrontis
    • 1
  • Yaakov Weber
    • 2
  • S. M. Riad Shams
    • 3
  • Evangelos Tsoukatos
    • 4
  1. 1.School of BusinessUniversity of NicosiaNicosiaCyprus
  2. 2.School of Business AdministrationCollege of ManagementRishon LezionIsrael
  3. 3.Ural Federal UniversityYekaterinburgRussia
  4. 4.Department of Accounting and FinanceUniversity of Applied Sciences Crete (T.E.I. of Crete)Heraklion, CreteGreece

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