Values and Motivations of B Corp Entrepreneurs and Social Entrepreneurs

  • Florentine Mariele Sophie Roth
  • Ingo Winkler


This chapter addresses the values and motivations that drive B Corp entrepreneurs and social entrepreneurs. Drawing on prior research, it shows that the literature emphasizes the central importance of personal values and motivations of B Corp entrepreneurs in B Corps. However, unlike the adjacent field of social entrepreneurship, the particular values and motivation of B Corp entrepreneurs have only been addressed to a very limited extent. Therefore, the chapter turns towards social entrepreneurship to learn about the self- and other-oriented motives of social entrepreneurs. This in turn enables us to better understand why people run a social business.


B Corp entrepreneurs Social entrepreneurs Values Self-oriented motives Other-oriented motives 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Florentine Mariele Sophie Roth
    • 1
  • Ingo Winkler
    • 2
  1. 1.HausachGermany
  2. 2.Department of Marketing and ManagementUniversity of Southern DenmarkOdense MDenmark

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