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Prime Ministerial Political Communication and Media Management in European Monetary Policy

  • Birgit Bujard
Chapter
Part of the Contributions to Political Science book series (CPS)

Abstract

The chapter analyses to what extent a prime minister can shape public debate as an opinion leader and contribute to his position as a predominant prime minister. In order to do so it is helpful to analyse (a) his public statements on an issue and (b) their coverage by the media. In this chapter this is done by taking a single example for each of the four prime ministers with reference to a specific European monetary policy event or initiative.

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Copyright information

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Authors and Affiliations

  • Birgit Bujard
    • 1
  1. 1.CologneGermany

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