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Cracked it! pp 169-195 | Cite as

Structure and Solve the Problem Using Design Thinking

  • Bernard Garrette
  • Corey Phelps
  • Olivier Sibony
Chapter

Abstract

The design thinking approach to the Structure stage in the 4S method is the Ideate phase. It entails generating a large and diverse set of concepts, using creativity techniques such as analogical thinking, brainwriting, morphological analysis, and SCAMPER (Substitute, Combine, Adapt, Modify, Put to some other use, Eliminate, and Reverse) questions. Designers will then use a structured selection process to converge on a small number of concepts. In the Prototype and Test phases, these concepts are iteratively tested by developing tangible prototypes, exposing users to them, and learning from their feedback. Iterations in these phases result in a solution that meets the design goal: they are the design thinking approach to the Solve stage in the 4S method.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Bernard Garrette
    • 1
  • Corey Phelps
    • 2
  • Olivier Sibony
    • 1
  1. 1.HEC Paris School of ManagementJouy-en-JosasFrance
  2. 2.Desautels Faculty of ManagementMcGill UniversityMontrealCanada

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