Conclusion: Becoming a Master Problem-Solver
Problem solving and solution selling are skills: they require practice to be learned. And since the tools covered in this book are not widely and systematically taught, you may not have had many opportunities to use them. But business life presents you with an endless supply of problems, which provide many learning opportunities. Seize them, starting with small problem-solving and solution-selling challenges, and be sure to leverage colleagues. The most impressive problem solvers and solution sellers are not necessarily smarter than you are: they have mastered the tools of their trade through relentless practice and continuous improvement.