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Cracked it! pp 251-269 | Cite as

The 4S Method in Action

  • Bernard Garrette
  • Corey Phelps
  • Olivier Sibony
Chapter

Abstract

This chapter applies the 4S method from end to end to a disguised, real-life case. It starts with a brief description of the Kangaroo Company and the issue at hand, which is basically to look into the attractiveness of “Kangaroo” (the leader in the men’s underwear market in “Syldavia”) as an acquisition target. It then discusses the problem statement and the problem-structuring effort. Finally, it presents a storyline and the first section of a slide deck that conveys the main conclusions and the final recommendation. The content draws from analyses that were actually conducted to look into the real situation. A facsimile of the first 12 pages of the report is appended.

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Bernard Garrette
    • 1
  • Corey Phelps
    • 2
  • Olivier Sibony
    • 1
  1. 1.HEC Paris School of ManagementJouy-en-JosasFrance
  2. 2.Desautels Faculty of ManagementMcGill UniversityMontrealCanada

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