Can an Enterprise System Persuade? The Role of Perceived Effectiveness and Social Influence
This study provides an interpretation to empirically explain and predict use continuance intention of students towards an enterprise resource planning (ERP) system. A research model based on the information system continuance, the social identity theory, and the unified theory of acceptance and use of technology was adopted and analyzed using partial least squares structural equation modeling. The analysis uncovered important roles that perceived effectiveness and social influence play in explaining the intention of students to continue using the ERP. Further, the model demonstrated how primary task support contributes to perceived effort, which helps in explaining perceived effectiveness of the system. Computer-human dialogue support significantly contributes to perceived credibility, primary task support and perceived social influence. Social identification of the students significantly predicts perceived social influence. Research related to continuous usage of an ERP system is viable, as it enables designers and developers building more persuasive enterprise and socially influencing systems.
KeywordsPersuasive technology Enterprise resource planning system Use continuance Perceived effectiveness Social influence
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