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Marketing

  • Steven M. Pandelidis
Chapter

Abstract

Setting yourself apart from other surgeon specialists is an important part of establishing one’s practice. Open and direct communication with the referring physicians is an important part of marketing.

Keywords

Marketing Communication Referrals 

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Steven M. Pandelidis
    • 1
  1. 1.WellSpan Surgical OncologyYorkUSA

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