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The Active Senior Tourist: The Case of the Balearic Islands

  • Francisco Rejón-Guardia
  • María Antonia García-Sastre
  • Margarita Alemany-Hormaeche
Chapter
Part of the Tourism, Hospitality & Event Management book series (THEM)

Abstract

Tourism in mature, seasonal destinations such as The Balearic Islands should be redirected towards more sustainable products and policies. The present chapter examines hiking tourists, underlining the role and great potential they have for the destination. A sample of hikers approached in the Tramuntana mountain range was segmented by age, differentiating between senior hikers of 60 years and above, and the rest of respondents. The analysis of results showed distinct socio-demographic characteristics and motivations for choosing the tourist destination, as well as different patterns of tourist behaviour, spending and levels of satisfaction. The findings have important practical applications for the promotion of hiking destinations as tourism products.

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Francisco Rejón-Guardia
    • 1
  • María Antonia García-Sastre
    • 1
  • Margarita Alemany-Hormaeche
    • 1
  1. 1.University of the Balearic IslandsPalmaSpain

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