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Influence and Extension of the Spiral of Silence in Social Networks: A Data-Driven Approach

  • Yingbo Zhu
  • Zhenhua Huang
  • Zhenyu WangEmail author
  • Linfeng Luo
  • Shuang Wu
Chapter
Part of the Lecture Notes in Social Networks book series (LNSN)

Abstract

The Spiral of Silence has been studied widely in the traditional propagation field. However, to our best knowledge, no one has clearly verified the Spiral of Silence in social networks based on the real information diffusion data. In this paper, four factors including width, depth, message sentiment, and modularity of information diffusion trees are analyzed to verify the applicability of the theory. Disparities between majority and minority are found to different extents in various topics. Based on Spiral of Silence, polarity prediction of users’ review without considering the semantic meaning of content is proposed and discovered. The results indicate that opinions of people in propagation are impacted by social environment and their friends. The Anti-Spiral of Silence, an extension of Spiral of Silence, has been found to play a significant role in leading rational public opinion and revealing truth in social networks. Our works of both Spiral of Silence and Anti-Spiral of Silence will enrich research results on the study and application of propagation effects.

Keywords

Spiral of Silence Information propagation Prediction of public opinion Anti-Spiral of Silence 

Notes

Acknowledgement

This work was supported by the Science and Technology fund of Guangdong Province (No. 2015B010131003), Major and Special Project of Collaborative Innovation on the Integration of Industry, Education and Research; Guangzhou (No. 201604010017) Collaborative innovation major projects. The authors thank the reviewers for their time to help them.

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Yingbo Zhu
    • 1
  • Zhenhua Huang
    • 2
  • Zhenyu Wang
    • 2
    Email author
  • Linfeng Luo
    • 2
  • Shuang Wu
    • 2
  1. 1.Tianyi Music Culture & Technology Co. Ltd. ChinaGuangzhouChina
  2. 2.South China University of TechnologyGuangzhouChina

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