The Future: Directions for Researchers and Practitioners

  • Andrew Hughes
Part of the Palgrave Studies in Political Marketing and Management book series (Palgrave Studies in Political Marketing and Management)


Chapter  8 finishes the book by providing a brief wrap of the ideas, concepts and evidence discussed in earlier chapters. Using these and other works as its basis it provides some work-in-progress conceptual models for political advertising and marketing for researchers and practitioners to discuss and, as long as everyone is nice, debate.

It concludes with some thoughts on the need to maintain an open network of those who research and practice in the field so that evidence can provide the bedrock in which thought and ideas in research can be built.


Political marketing conceptual models Political branding Brand emotional response model Policy and issue adoption curve 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Andrew Hughes
    • 1
  1. 1.Research School of ManagementAustralian National UniversityCanberraAustralia

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