Political Advertising: Practitioner Lessons for 2018 and Beyond

  • Andrew Hughes
Part of the Palgrave Studies in Political Marketing and Management book series (Palgrave Studies in Political Marketing and Management)


Political advertising is an evidence-based field. Many practitioners provide research and data which guide research and thought in the area and this chapter aims to do exactly that: how prior evidence discussed in the book can provide a guide for a practitioner that may want to run a campaign in the modern era.

Whilst not strictly a DIY guide for campaigners, it reminds practitioners that politics and campaigning should focus on a market driven, people first philosophy, and not just the ability to show that you are cool because you have an app.


Political campaign Political advertising Grassroots campaign Political service quality Political experience 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Andrew Hughes
    • 1
  1. 1.Research School of ManagementAustralian National UniversityCanberraAustralia

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