Business Intelligence Dashboard Application for Insurance Cross Selling
Insurance Companies use Business Intelligence (BI) and Business Analytics (BA) to quantify their business and to predict their growth with the help of BI solutions. The primary objective of this paper is to build a software solution which provides a platform for insurance companies and ecommerce to find a set of tools and solutions that can be implemented for their business data analytics. The BI Dashboard application can be used by insurance companies to implement the concept of Cross-Selling and Up-selling of insurance products to their customers. The Ecommerce web based application is used to implement the concept of group-based collaborative marketing of products which internally uses data mining and clustering algorithms.
KeywordsInsurance cross-sell Insurance up-sell Data mining Business intelligence Group-based collaborative marketing Ecommerce BI dashboard
Doina Bein acknowledges the support by Air Force Office of Scientific Research under award number FA9550-16-1-0257.
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