Business Intelligence Dashboard Application for Insurance Cross Selling

  • Jagan Mohan Narra
  • Doina BeinEmail author
  • Vlad Popa
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 738)


Insurance Companies use Business Intelligence (BI) and Business Analytics (BA) to quantify their business and to predict their growth with the help of BI solutions. The primary objective of this paper is to build a software solution which provides a platform for insurance companies and ecommerce to find a set of tools and solutions that can be implemented for their business data analytics. The BI Dashboard application can be used by insurance companies to implement the concept of Cross-Selling and Up-selling of insurance products to their customers. The Ecommerce web based application is used to implement the concept of group-based collaborative marketing of products which internally uses data mining and clustering algorithms.


Insurance cross-sell Insurance up-sell Data mining Business intelligence Group-based collaborative marketing Ecommerce BI dashboard 



Doina Bein acknowledges the support by Air Force Office of Scientific Research under award number FA9550-16-1-0257.


  1. 1.
    H. Chen, R.H.L. Chiang, V.C. Storey, Business intelligence and analytics: from big data to big impact. MIS Q. 36(4), 1165–1188 (2012)Google Scholar
  2. 2.
    M. Hilbert, P. López, The World’s Technological Capacity to Store, Communicate, and Compute Information (2013)Google Scholar
  3. 3.
    R. Sherman, Business Intelligence Guidebook: From Data Integration to Analytics (Newnes, 2014)Google Scholar
  4. 4.
    M. Sarantopoulos, SVP, Insurance Practice and NTT Data, Inc, Explosive growth is no accident: driving digital transformation in the insurance industry, 19 Aug 2015 [Online]. Accessed 23 Nov 2017Google Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of Computer ScienceCalifornia State University, FullertonFullertonUSA
  2. 2.Liceul Tehnologic Petru PoniIasiRomania

Personalised recommendations