Aligning the Financial and Operational Drivers of Strategic Success

  • David Wiraeus
  • James Creelman


In the next two chapters, we explain how to execute strategies. As explained in the previous chapter, the Balanced Scorecard system will not implement itself—it is simply the plan. Implementing strategy is through the delivery of the chosen initiatives, (covered in the next chapter) as well as through strategically aligned process improvements (which we deal with in this chapter). To identify process improvements, we must first align operations to strategy, which also comprises better linkage to financial plans (budgets being the financial component of the annual operating plan) (Fig. 7.1).


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • David Wiraeus
    • 1
  • James Creelman
    • 2
  1. 1.Stratecute GroupGothenburgSweden
  2. 2.Creelman Strategy AllianceLondonUK

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